Prepare everything on this list before you create a video for your job ads, career site, or social channels. Whether you are creating an employer branding video or a video specifically for a job opening in your company, this preparation will make creating and editing your video effortless (and fun).
Determine Your Process
First of all, find a solution that works for you. Use a video creator app, find a vendor, or create the video on your own.
Make sure you don’t miss a thing by starting with a script. Ask yourself what candidates would want to know about your company and follow our Script Writing Best Practices.
You will need to save an image of your logo to your phone. If you don’t have it already, reach out to your marketing department. Your logo can have a solid color or transparent background – just make sure it stands out. 300 dpi is a great quality to shoot for.
Images of Workspace/People
If your company has a repository of photos, choose a few, or just take some pics of your own. You can show your office environment, location, happy employees, products, or anything else you want to share.
Videos of Workspace/People
Your company may have videos of products, team-building exercises, or corporate events. But you can also shoot your own! Grab your phone and find people, places or things your target candidates would find compelling.
Make sure to review your company’s brand guidelines. Take note of logo usage, color and font preferences, tone of voice, photography styles and anything that your video should align with. Consistency is key when building your employer brand.
Scout a Location
Find a good place to film. It could be in a quiet conference room, break room, your office – the possibilities are endless. Just make sure there is good lighting and that you won’t be interrupted while recording.