Is Your Small Business Ready for Real-Time Social Media Marketing?
Real-time marketing (RTM) has forever changed the marketing and public relations landscape; giving brands the opportunity to borrow attention from trending topics of discussion on social media. Messages like the infamous Oreo tweet during the 2013 super bowl blackout, receive a great deal of attention from the public, and admiration from fellow marketer –not to mention 12,000+ retweets.
With marketing departments at larger firms often strive to exceed key performance indicators for likes, re-tweets, favorites, and other social signals, that’s a pretty big deal. Now a number of small business owners contemplating as to whether they should get involved in the latest digital marketing trend.
If you are in digital marketing like me you probably have your smartphone in hand during popular events like #SB2014 (the 2014 super bowl), the #GRAMMYs, or #SharkWeek.
Following such twitter feeds can add a whole new layer of excitement. And let’s not forget, you can also follow political revolutions or watch someone lose their job after posting a stupid comment, like in the case of #hasjustinelandedyet -whatever happened to her anyway?
Anyway, if you are looking to get your feet wet, please follow these five tips from expert digital marketers from around the web.
5 Tips for Small Businesses Looking to Dive into Twitter Hashtags
” Being mentioned in a funny tweet only to see that you’re one of 15 people that received it really kills the mood.
If you instantly react to what individuals are saying in a way that completely fits your brand's story, the strong, yet simple, one-on-one marketing message already gets your foot in the door with a larger audience.”
Tweet @ryandrjweaver and @Monstercawith the hashtag #RTM and let me know your thoughts!