Employer Branding

What is an Employer Value Proposition and Why Do You Need One?

Before you even think about creating an employer brand strategy, you’ve got to start with the foundation: your employer value proposition (EVP). So just what is an employer value proposition and what role does it play in recruitment? A company’s EVP essentially answers the question: “Why should I (a candidate) work for you?” Communicating the […]

Employer branding: why it's more important than ever

In a world where candidates can Google anything from a company’s most recent balance sheet to the CEO’s social media profile, how your company or organization’s brand is presented to candidates is crucial. Here’s a look at Monster’s latest data in our employer branding infographic, plus a few takeaways to help reposition your company’s brand […]