Sell Your Brand to Job Seekers
Why Should A Talented Candidate Want to Work for You?
By Cheryl Stein
Monster Business Coach
We tend to think that to fill a position we need to do a targeted search. We create a job posting, hire a recruiter and hope that we will be lucky to find someone great. Thankfully, not all positions are filled that way. Sometimes, the right person comes along through different channels. They can be recommended by a friend, they can be sitting next to you on the plane or sometimes, they can be searching on the Internet trying to find the perfect company for their career. Those candidates will search a website, realize that their values are in line with their those of the company that they are investigating and will either cold call, or use their network to contact someone within the organization. You don’t want to prevent those candidates from leaning about you or from contacting you because sometimes those connections turn into the best hires.
The right candidate isn’t just someone who has the right words on their resume. The right candidate can be someone who shares the same values as your company. Allowing a person to learn more about your organization is a great way to encourage like -minded people to reach out to you.